THE #DACA was asked to define a new visual image for Schmidt & Bender on the occasion of the brand’s launch on the US-market. We started to work out the brand’s core, manufacturing unique and highly competitive optics, and summed it up in a new slogan. »Clear ist the difference«, we said and added the claim to the logo. With »Clear is the difference« we did not only hit the mark, but we had as well the momentum for the new corporate design. It is bright, clean, different and reliable. Accordingly we developed a complete staging for Schmidt & Bender, including ads, brochures, posters, give-aways. Last but not least the #DACA was asked to improve the brand's appearance on the fairs. We really did some pretty good stuff for the fair stands as well.