At the beginning #DAC COOPER developed a detailed design guideline for the world’s leading company of printing inks. We have been in charge of preparing ideas, visuals and campaigns for FlintGroup’s permium brand K+E. We are proud of having found a perfect strategy to bring the company’s sustainability message into the foreground. The #DAC COOPER »thINK the print-campaign« convinced the client from the beginnig on and brought it beyond the competitors. As well a consistant international fair concept was developed accordingly. Designwise we created all the corporate literature for K+E, including brochures, TI-sheets, flyers, posters and some ingenious merchandising materials intended as intelligent give-aways, communicting the brand's core values. thINK the print!.