#DACA – The DAC Cooper Agency


Cavallino rampante
Powering Maranello

Project Summary

It was an adventorous time and a great experience, as well, when we had the pleasure to work for the Ferrari SpA in Maranello. As creatives and as projectmanagers we were involved and responsible for the production not only of the complete corporate literature but also the Ferrari yearbook. This was in the famous Michael Schumacher aera, when the Scuderia won everything that was to be won. Working together with our Italian friends was very intense, passionated and eventually pure fun. We will never forget these glorious times. Until today we are in touch, enjoying close relationships with the people we have worked with. Undoubtlessly the biggest highlights have been the yearbook meetings at the verge of the »corse clienti« and the »ferrari mondiale«, either in Mugello or in Monza, always when the f1 season had ended. Not to be forgotten furthermore, the unveiling of the famous »Ferrari Enzo« and the exciting shooting in the studio in Turin. Dino Eisele our friend and great automotive photographer did nothing else but a wonderful job! Yeah!.  


The Ferrari Yearbook 2001 - 2008
Corporate Literature
Project Management